The search engine optimization (SEO) of a law firm’s website is an important factor in the success of that site. With more than 90% of internet users relying on search engines to find information and services, your website must rank high on search engines. These tips can help you optimize your law firm’s website and increase its traffic from search engines like Google:
Use Rich Snippets And Schema Mark-Up
Google’s rich snippets and Schema markup allow you to answer questions that people might have about what your law firm does. For instance, if someone searches for “defense lawyers,” you might add information about your attorneys in the form of a rich snippet with the lawyer’s name, specialty, location, and other pertinent information.
Keep Your Site’s Content Fresh And Current
A website’s content is the most important factor in its SEO for law firms. The content that you provide will determine whether your website ranks high on search engines like Google. As a law firm, you know there are always new developments and changes happening in the legal field. It’s your responsibility to keep your content fresh and up-to-date so that it remains current for users searching for information about law firms.
Use Long-Tail Key Words
Keywords that include more words tend to be more beneficial for your search engine optimization. While short keywords can still get you some traffic, long-tail keywords are more likely to generate traffic from the search engines and increase your site’s rankings.
You should also optimize your content for long-tail keywords. Content with less than 30 words typically has a lower ranking on Google because it may not offer enough value to users looking for information.
The tips for optimizing your law firm’s website are meant to increase its traffic from search engines. The topic of SEO for law firms is a common one, so you must have a solid strategy in place. You need to consider what search engine optimization techniques will work best for your company and tailor them accordingly.
For example, if you want to rank higher on Google, then you should focus on using keywords in your content, using links throughout your site, including social media links and other relevant information about your business. If you want to rank higher on Bing or Yahoo, then you’ll need to focus on including the right keywords in your content and having strong internal linking strategies.