Your website is the virtual front door to the world for your law firm—and it can make all the difference between losing potential clients and gaining new ones. The design of your website speaks volumes about you and your firm. Here are some tips on what makes an effective website design for law firms:
Your web design is not just a static page. You want to make it easy for people to find what they’re looking for by including a navigation bar and search box on the homepage that can direct visitors to the desired information. Make Your Site Mobile-Friendly Most people are now browsing websites on mobile devices, so your site needs to be responsive and easily viewed on these screens.
Your website should also have a mobile-friendly version. Use Contrasting Colors If you want your law digital marketing campaign to stand out, use contrasting colors while keeping your text readable and easy to read. The contrast will make your site more attractive and easier to read, which will result in more conversions.
Use Quality Images Social media sites are great because they allow users to share photos with friends or followers. If you’re using stock images, you might be losing clients who could have been interested in your law firm if you had quality images instead of low-quality ones on your website.
Offer Quality Legal Content
One of your website’s goals should be to provide quality legal content. Visitors should know that you offer the services they need and want.
Show Off Your Services
Every law firm is different, so you’ll need to tailor your website to fit the services you offer. For example, if you’re a family law firm, you might want to highlight your divorce or child custody services on your homepage.
Use Video And Infographics
To break through the noise, you’ll want to make your website stand out from competitors. One way to do this is by adding video and infographics. Video can engage visitors and help tell your story. You might want to include a video on your homepage that explains what you do or how you can help potential clients.
Infographics are another tool that can help break through the noise and present complex data engagingly. You can also use these tools on social media, shareable content, and your blog posts.
Use Modern Design Practices
If you want a modern web design, then use modern design practices. This means that your site should have an easy-to-navigate layout and that it should feel fast and responsive. People will instantly know they’ve come to the right place if they can find what they need quickly and easily.