What is the first word that comes to mind when you think of pay-per-click advertising? If you answered “expensive,” you wouldn’t be the only one. Most businesses and marketing professionals would agree with you. However, PPC advertising isn’t just expensive; it can also be an incredibly lucrative way for legal professionals to bring in new clients.
What Is Pay-Per-Click Advertising?
PPC advertising is an internet advertising model that charges the advertiser for impressions and clicks on advertisements. The pay-per-click model is different from other types of online marketing because it offers instant feedback to the advertiser about whether the ad was successful in attracting a customer.
How Does PPC Advertising Work?
PPC advertising is an investment that may not produce an immediate, tangible return. However, when it does work, the ROI can be huge. As soon as your ad reaches a user’s search engine result page (SERP), they will be instantly greeted with a relevant advertisement for your business.
Many people see these ads on Google and think they are too expensive to invest in. But if you know what you’re doing with pay per click advertising, the results can be rewarding. For example, if someone searches for “personal injury lawyer” and clicks on one of your ads, you pay only when that user takes an action that is attributable to your PPC campaign. Read the PPC for personal injury attorney guide.
This includes filling out a contact form or scheduling a consultation schedule via phone call or email. You pay-per-action and not per click because the ultimate goal is to obtain new clients who have expressed interest in your services.
The Catch: Is PPC Advertising Worth It?
If you are a brick-and-mortar business, you know that there is a certain cost to having a physical location. You also know that running advertisements in the newspaper or on TV would be quite expensive. That’s the catch with pay-per-click advertising – it might be worth it for your business.
You have to do some research about your industry before determining if PPC advertising will be a success. If your competitors are running PPC ads, then chances are you should too. On the other hand, if most of your competitors don’t use PPC ads but have still been successful in their industry, it might not be worth the cost to start running them now. It all depends on what type of industry you are in and what the competition looks like.
Bottom Line
PPC advertising can be a cost-effective and efficient way to bring in new clients for law firms. While pay per click advertising can be expensive, it is also a highly profitable investment for legal professionals.